"An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. In contrast, the First Interaction model assigns 100% credit to touchpoints that initiate conversion paths.
Lets say i hit a site and on the first hit, my log stores a parameter name/value which i can associate with the opened email, which we'll call a campaign id. I also have a parameter for session ids. I'm able to get a list of all sessions which contained at least one hit of the campaign id. Having these two details, i'm able to get a list of all pages from these sessions where campaign event occurred.
Is there a way to attribute all pages from the session to the last viewed campaign id?
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